Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption

نویسندگان

چکیده

What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' behaviors. More specifically, it examines role on consumption behaviors as well emotional intelligence sustainability claims. Five studies were conducted test hypothesized relationships. The findings Study 1a 1b establish direct causal link between customers' Studies 2a 2b show (trait-based ability-based) may explain effect Finally, 3 claims moderate These offer significant implications for retailers marketers use strategic intervention positively influence evaluation toward products.

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ژورنال

عنوان ژورنال: Psychology & Marketing

سال: 2022

ISSN: ['0742-6046', '1520-6793']

DOI: https://doi.org/10.1002/mar.21722